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Another engrossing & knowledgeable newsletter.

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The session was really very inspiring sir! There is one famous quote in Sanskrit which says "A person devoid of interest in music, literature and arts is indeed an animal without horns and tail", this is an importance of music and now a days music streaming platforms are bringing lots of creative content, trying to give customized service. This article reminds us the class discussion on Spotify and that discussion with our alumni Bhaskar Mallik on Gaana and Unacademy deal.

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Definitely Sir. I think owing to a mass appeal, Spotify is emerging as the next big thing. However, in a manner of speaking, at a time when piracy was somewhat frowned upon, Napster was also a huge hit. I think should the platform have the ability to diversify and cater to a range (as well as penetrate into a variety of customer segments) of music genres and take geo-specificity into account, it could emerge to be something that endures. The only question to be assessed is until when can the user actually identify with what you are providing with a backdrop of competitors in the market.

Now the shift in terms of music has also changed as far as consumer needs and perception is concerned. This has even led to a branching out and inception of new sub genres. Thus, it is not about how well a musician can play his instrument but how well he can spin tracks and be a DJ. Thus, the production aspects have become more important. So the platforms that give more publicity and help to these much sought after artists would actually do better than their market competitors in that aspect.

Your articles are always amazing to go through Shailendra Sir.

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