Sir, your newsletter is always full of knowledge and content. D2C is now an emerging and profitable platform. Companies like Lenskart, Mamaearth and SUGAR cosmetics using this platform and generating good revenue. Now Google providing certifications in the Indian market to enhance the youth skill set, so this one is also an example of D2C. This platform gives the liberty to create more content, more engagement and more control.
Creator economy would see many D2C brands coming to scale. D2C brands definitely provide more control and profitability to the creators while greater engagement to customers
D2C must go through a "platform" conduit - which would get their 20-25%. As in various "speciality" apps thru Amazon, Google or other platforms. So, the "middle-man" always exists ...
This is so very true on multiple levels. In fact, whenever we speak about dis-intermediation , the idea of re-intermediation comes up. Most of the D2C brands end up spending close to 40 % of their funds on FB-Google duopoly.
If you happen to have an app , you may have to spend close to 30% on app stores.
Sir, we can see more number of small brands emerging through D2C and establishing themselves in the market to fight with the big gaints. And mostly after this pandemic, we can see how it is benefited as people prefer to shop online more. I have been a regular user of one such brand - 'bewakoof' known for its apparel and for the fact it engages really well with its customers and that is what is more important.
D2C is a game changer especially for the small brands. As I was reading the article, I could recall so many brands that I purchase from that are D2C. Infact, I recently purchased from a thrift store which runs via instagram. This young girl runs her business from arunachal pradesh by thrifting clothes with more than 6k followers. Instagram itself has become a dominant D2C sales channel in the recent time!
Sir, your newsletter is always full of knowledge and content. D2C is now an emerging and profitable platform. Companies like Lenskart, Mamaearth and SUGAR cosmetics using this platform and generating good revenue. Now Google providing certifications in the Indian market to enhance the youth skill set, so this one is also an example of D2C. This platform gives the liberty to create more content, more engagement and more control.
Creator economy would see many D2C brands coming to scale. D2C brands definitely provide more control and profitability to the creators while greater engagement to customers
D2C must go through a "platform" conduit - which would get their 20-25%. As in various "speciality" apps thru Amazon, Google or other platforms. So, the "middle-man" always exists ...
This is so very true on multiple levels. In fact, whenever we speak about dis-intermediation , the idea of re-intermediation comes up. Most of the D2C brands end up spending close to 40 % of their funds on FB-Google duopoly.
If you happen to have an app , you may have to spend close to 30% on app stores.
Sir, we can see more number of small brands emerging through D2C and establishing themselves in the market to fight with the big gaints. And mostly after this pandemic, we can see how it is benefited as people prefer to shop online more. I have been a regular user of one such brand - 'bewakoof' known for its apparel and for the fact it engages really well with its customers and that is what is more important.
D2C is a game changer especially for the small brands. As I was reading the article, I could recall so many brands that I purchase from that are D2C. Infact, I recently purchased from a thrift store which runs via instagram. This young girl runs her business from arunachal pradesh by thrifting clothes with more than 6k followers. Instagram itself has become a dominant D2C sales channel in the recent time!