Yes sir,demand of two things get hike in this lockdown one is Parle-G and another one is maggi. Amazon food earlier was planned to launch during diwali season now came in this lockdown period with hygiene certification and it really a tough time for zomato and swiggy. But both of them are moving in a grocery delivery through partnership with Vishal mega mart,HUL and P&G like big players. This year really brings a lot of changes in economy but just hope these change brings new dimension and hope.
Consumer behaviour has rapidly evolved during the pandemic and marketers must update their strategies to catch up. Grocery by Food Delivery Platforms was a misadventure and I would assume that they have learnt their lessons and would discontinue it. .
Platforms like Uber eat, zomato, and swiggy with their method of practicing contactless home delivery by keeping the parcel near the door and payments made electronically is a good strategy I must say. Offline contactless delivery helped Zomato and swiggy gain some revenue to keep the wheels rolling and they are also accepting donations so that they can protect their employees by giving financial support if in case they are found covid positive.
Nestle on other hand provided a platform to several home chefs where they made consumers aware of different maggie recipes on their website and introduced " Maggie - Cooking made Simple" under three different categories which again grab the attention of many people.
Online payments serve more than just staying safe but also getting payment in advance of delivery. Nestle and many others tried to go the platform way but not at the scale which is required.
A good newsletter. Got to know many things and yes during this lockdown Parle G and Maggi had an increase in their market share and sir when you told of nolen gurer r sondesh i smiled . Hope so when we meet sir will bring it for you 😊
DIY cooking kits provides an opportunity to gain cooking skills and respect what we eat.
Food habits are evolving therefore it should be the responsibility of each platform for not just to provide but also educate consumers on eating healthy.
Talking specifically about restaurant segment who are unable to provide and earn from dine-in option but are being encouraged for more n more take away option... this plus the "safety & Hygiene factor" has pushed alot of them to start reconsidering their packaging quality as well .. Since i am working with one of the packaging company we are getting alot of enquiries in this pandemic phase from food joint owners asking for seal proof packs and other factors so that they can get started with their business along with the new norms... also seen surge in ready to eat packing requirement during the lockdown as we were flooded with supply orders from these companies apart from the other essential commodity companies..
A lot of these food tech platforms are also coming up with their own private labels in food segment ... Its going to be really interesting to witness the changes in the coming time as there are a lot of experiments happening backstage.
Yes sir,demand of two things get hike in this lockdown one is Parle-G and another one is maggi. Amazon food earlier was planned to launch during diwali season now came in this lockdown period with hygiene certification and it really a tough time for zomato and swiggy. But both of them are moving in a grocery delivery through partnership with Vishal mega mart,HUL and P&G like big players. This year really brings a lot of changes in economy but just hope these change brings new dimension and hope.
Consumer behaviour has rapidly evolved during the pandemic and marketers must update their strategies to catch up. Grocery by Food Delivery Platforms was a misadventure and I would assume that they have learnt their lessons and would discontinue it. .
Again a well-written newsletter sir.
Platforms like Uber eat, zomato, and swiggy with their method of practicing contactless home delivery by keeping the parcel near the door and payments made electronically is a good strategy I must say. Offline contactless delivery helped Zomato and swiggy gain some revenue to keep the wheels rolling and they are also accepting donations so that they can protect their employees by giving financial support if in case they are found covid positive.
Nestle on other hand provided a platform to several home chefs where they made consumers aware of different maggie recipes on their website and introduced " Maggie - Cooking made Simple" under three different categories which again grab the attention of many people.
Online payments serve more than just staying safe but also getting payment in advance of delivery. Nestle and many others tried to go the platform way but not at the scale which is required.
A good newsletter. Got to know many things and yes during this lockdown Parle G and Maggi had an increase in their market share and sir when you told of nolen gurer r sondesh i smiled . Hope so when we meet sir will bring it for you 😊
Strong Brands are integrated in consumers' lives and would get benefits during crisis times when people revert to default options.
Covid-19 has pushed a lot of us into the kitchen therefore it has become necessary to follow instructions and try not burning down the house.
https://www.youtube.com/watch?v=k6mtaFZQPIQ.
DIY cooking kits provides an opportunity to gain cooking skills and respect what we eat.
Food habits are evolving therefore it should be the responsibility of each platform for not just to provide but also educate consumers on eating healthy.
Co-creation is an essential characteristic of platform. Food business is ripe for co-creation mediated by the platforms like Blue Apron.
Talking specifically about restaurant segment who are unable to provide and earn from dine-in option but are being encouraged for more n more take away option... this plus the "safety & Hygiene factor" has pushed alot of them to start reconsidering their packaging quality as well .. Since i am working with one of the packaging company we are getting alot of enquiries in this pandemic phase from food joint owners asking for seal proof packs and other factors so that they can get started with their business along with the new norms... also seen surge in ready to eat packing requirement during the lockdown as we were flooded with supply orders from these companies apart from the other essential commodity companies..
A lot of these food tech platforms are also coming up with their own private labels in food segment ... Its going to be really interesting to witness the changes in the coming time as there are a lot of experiments happening backstage.