5 Comments
Mar 30, 2021Liked by Shailendra Singh Bisht

This is the first time that I have got to know about 'Prosumers' and 'Prosumerism', so thank you so much sir for giving us the insights of the same. What surely can be said about this rising trend is that it is an amalgamation of producers and consumers. One of the best suited examples of this could be the 'Do-It-Yourself' customizations that a customer does to satisfy his/her varied demands.

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Many producers are allowing customers to co-create products and services in return of lower prices or higher customisation.

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Apr 6, 2021Liked by Shailendra Singh Bisht

I'm loving the growth in influencer marketing and content curating. The fact that social media platforms like FB & YouTube are now encouraging short videos content in their platform is a good example of how we are evolving in marketing. People now understand that their favourite actor does not use the thanda navratan oil or dermi cool themselves and that is when an influencer or a content creator is trustworthy cause they can be seen wearing or applying the products and clothes themselves.

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Rise of influencer might bring back respectability and credibility in endorsement as they might be driven by real purpose rather than just commercials.

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What A coincidence!, just had read blog and had mentioned benefits of horses gram, an indian super food.

https://isha.sadhguru.org/in/en/blog/article/horse-gram-benefits-nutrition-recipes

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