Really liked your article on D2C brands and how they are evolving.
I came across an article like last week how restaurants are planning to directly approach customers with technology partners like Dot and trying to avoid delivery partners like Swiggy/Zomato, as they are charging heavy commission.
But, having considered this, somewhere some of them who have moved away from Swiggy, aren't that successful in doing it, as they need to invest in delivery boys and also lack in efficiency in delivering the food.
Would love to hear your take on this
Should restaurants directly approach the customers or it's wise to stick with swiggy/Zomato??
Hi Sir,
Really liked your article on D2C brands and how they are evolving.
I came across an article like last week how restaurants are planning to directly approach customers with technology partners like Dot and trying to avoid delivery partners like Swiggy/Zomato, as they are charging heavy commission.
But, having considered this, somewhere some of them who have moved away from Swiggy, aren't that successful in doing it, as they need to invest in delivery boys and also lack in efficiency in delivering the food.
Would love to hear your take on this
Should restaurants directly approach the customers or it's wise to stick with swiggy/Zomato??
Regards,
Nitish Narayanan