14 Comments
Jul 20, 2020Liked by Shailendra Singh Bisht

Excellent write-up in Jio brand strategy. I am so much curious to know your views on Zoom latest action towards Jio Meet. Zoom is considering to take the legal route against its newly-launched competitor Reliance JioMeet. Copying UI of a technology product seems not viable in IT Product companies.

Video conferencing product subscription is booming over the CoVID-19 Era. Looking forward for more insights on product capabilities of different offerings like: #Smolcoach, #Zoom, #Jio Meet, #Google Meet, #Microsoft Team, #WebEx, #Gotomeeting

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I do not foresee any threat from Zoom ! They would have done something if they wanted to !

'जब सैंया भये कोतवाल तो डर काहे का'

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Jul 20, 2020Liked by Shailendra Singh Bisht

This is very informative and explains the dynamics and contribution of all the investors so well!!!

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And the best part is that the investors are happy that they have been allowed to invest !

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Jul 20, 2020Liked by Shailendra Singh Bisht

Great insights Sir. Google's investment in Jio was the biggest news of last week. So I am just trying to figure out the reason behind this decision. So I have a few points or questions in my mind. 1. What is the reason for investing in a company where your competitors are investing? In some areas like advertising space, Google and Facebook are competitors where in areas like Mobile phone manufacturing and cloud service, Google and Microsoft are competitors. So what is the reason behind such a move?

2. Few days before the AGM, Jio was in news because of its few applications like Jio Chat and Jio meet. Even it was in the news that Zoom was moving for legal actions against Jio for cloning its application. So in this situation will it be a wise decision by Google?

3. Is it like Google considers Jio as its competitor? In just a span of 4 years, Jio made itself as one of the leading organization in India and the Made In India campaign helped it to enter into few different sectors and it positioned itself as a Platform. So does Google see Jio as a threat in India?

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Jul 20, 2020Liked by Shailendra Singh Bisht

Jio is taking India by its waves. Hope this strategy of google joining hand with jio will bring new look to Indian market. Somewhere vocal for local is being worked out here. Let's c the change in business Line nice information about it. Zoom is zoomed out n jio is to jio jibharke

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Nice analysis, Amruta ! And the rhyming is perfect.

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Jul 29, 2020Liked by Shailendra Singh Bisht

Thank you dear

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Jul 20, 2020Liked by Shailendra Singh Bisht

Sir I remember we had a discussion on the concept of Super App and now I can clearly see where Jio is heading .Sir I feel the rate at which Jio is entering into various markets very soon we might hear Mukesh ambani giving tough competition to Jeff Bezos in terms of being the world richest man.Jio has in it all to become the one stop solution for all the requirements of the consumer ,manufacturer and the distributors

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They are still far apart but it is great goal ! There is potential there as Mukesh Ambani owns almost half of RIL whereas Jeff Bezos owns slightly more than 10% of Amazon ! The real difference comes from 160 B USD for RIL vs 1.5 T USD for AMZN in market cap !

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This article make me to think from past couple of months we are going through serious pandemic situation which is none the less dangerous Covid-19 and we all have seen the aftermath of the same. We are still little less to roadmaps and timeline in terms of development of vaccines and other advanced treatment process to tackle this deadly virus. Again a big tahnk you and salute to all front line warriors/workers who are performing an dpresent at line of duty which we as common people sitting at home wont be sensing that much but we can contribute in this fight what so ever capacity we have by following the norms and guidelines prescribed by concern authorities.It throws list of activities where people were following and during pandemic the value of each line item is clearly making a point of thinking and it will create new universe post pandemic. On similar sound, from couple month we were discussing and anticipating the new universe of JIO and investors showing interest in that, the various diversified field of investors shown interest in JIO, which we can sense during 43rd AGM of Reliance and specifically to JIO platform. I feel currently no other organizations had any roadmaps to intersect the mission and vision of JIO in coming future. The list of itmes which they are promising will be interesting to watch in terms of user experinece ,in context of brand, consumer and end user.The interesting point will be the presence of desired infrastructure to support all technology promises like implementation of 5G technology etc as we know the news about Huawei. As we learned in marketing environment factors like social,cultural,techno-legal,environmental palys a crucial role while deciding the long term and short term goals as well as the framework of company progress line. I feel techno-legal aspect need ot be explore more with parallely environmental factors. The key of understanding will always lies in sustainablility and the impact of disruption and disruption factors. Can we anticipate more sides adding to JIO? As we know from the wheel of Reliance/JIO product or service offerings ,it contains all basic requirement of users in terms of NEED,WANT & DEMAND.

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Very insightful newsletter sir. Jio literally grabbed the opportunity by keeping the concept of Technology & Humanity to save small shops from the incoming e-commerce storm. This initiative to serve Kirana will have a positive impact on the supply chain and will help build a relationship that will ultimately lead to profitability. Even the 48 hours transformation concept for the entire store is remarkable, keeping in mind the business hours and its productivity.

The concept of 3 E's by RIL i.e digitally Enable, Empower and Engage Kirana store is what I call " Naye India ka Naya Josh" in RIl language. :)

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Aug 2, 2020Liked by Shailendra Singh Bisht

One of assumption is that Jio will follow the usual route of data mining and analytics. But with rising concerns of privacy, keeping so much information about consumer, producers and distribution will become a challenge.

Another offshoot of this data can be Reliance venturing into more private labels across the board and going head-on with market leaders

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India's regularity framework is still catching up on data and privacy but it should not be an invitation to violate customer's trust. Reliance would definitely leverage on private labels to improve margins and perhaps turn to more brand solutions model for the national brands.

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